Optimizing the digital value chain

DMAi offers digital media analytics and intelligent insights to drive higher returns for brands, publishers, agencies, and the entire ecosystem.

REAL TIME PERFORMANCE DATA
ANALYTICS & ACTIONABLE INSIGHTS

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VIEWABILITY

How many seconds at which sites / URL and formats were your Digital Ads in view? For every ad, we record if the advert was seen and for how long it was visible.

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AUDIENCE

Who does your advertising actually reach? In real-time, we identify the placements that will be most visible to your target audience.

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ATTRIBUTION

Which in-view Ads contributed to conversions, and what were the digital media footprints of the best combinations in terms of Publishers/Networks?

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BRANDING

Viewable paths of target audience and its effect on brand KPI's (exposed respondents can be selected for Brand Effect Tracking).

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PRIVACY/FRAUD

Operating under the most stringent Privacy guidelines adopted by the EU Directive and the Dutch regulations. Offering an integrated approach to identify unwanted content, ad clutter and various types of fraud.

Performance Analytics Platform

Managing your intelligent data insights, granular analytics and key performance metrics together, and seamlessly reported on one Dashboard, available 24/7. The dashboard measures in real-time the performance of each campaign. It matches the quantity of impressions delivered and measured, seconds in view of each campaign with the respondents of the panel in the countries the campaign is served.





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3

years on the market

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857

clients worked with

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2575

successful projects done

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30

connected countries

Happy clients

WE PARTNER WITH THE BEST

 

Memberships and Accreditations

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DMAi is an active member within IAB Europe as well as IAB NL. DMA Institute’s participation and contribution is driven by Brands and the digital eco-systems’ growing need for Transparency and Accountability.

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DMAi is has received Google Third Party Ad Server (3PAS) Certification for Adwords, Ad Exchange Vendors and Youtube to tag ads into the Google Content Network.

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DMAi technology has been certified by Yahoo! EMEA and Yahoo7 in Australia & New Zealand!

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The Weather Channel has certified DMA Institute as an approved technology vendor.

 
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DMAi has been approved by StrikeAd to measure their inventory. StrikeAd is a programmatic buying platform engineered for mobile.

 
 
 

CONTACT US

DMA institute

+ 31 (0) 20 47 11 570

Jan Luijkenstraat 92 K, 1071 CT, Amsterdam, The Netherlands