DMA Institute joins IAB Europe’s Global Vendor List for GDPR Compliance
We are excited to announce our participation as a global vendor in IAB Europe’s Global Vendor List for inclusion in their Transparency and Consent Framework as vendor number 110. The Interactive Advertising Bureau is the trade body for the online advertising industry throughout the US and Europe.
The IAB’s work supports all parts of the digital advertising sector through activities including research, events, webinars and developing industry standards.
Considering the big new on GDPR, the IAB have introduced their Transparency and Consent Framework. The Framework will ensure that online services give consumers full visibility and control over who is allowed to process their data in connection with advertising, and for what purposes.
Participating as a vendor in IAB Europe’s Global Vendor List will enable DMA Institute to facilitate compliancy to the Framework policy and GDPR requirements.