Improving Service, Product, and Monetization.
DMAi for Platforms
DMA Institute Enterprise Solution is recognized as the world leader of advanced and validated digital media and effect measurement. Research Agencies use the DMAi Enterprise solution for three main reasons:
- To offer integrated online reporting and effect analytics to brands and agencies
- To exploit insights to offer pre-bidding solutions and improve DSP capabilities
- To connect with heavy DMAi users (Advertisers and Agencies)
- To design and build new commercial data and insight products
DMA Institute Enterprise Solution improves the DSPs competitiveness by improving reporting and pre-bidding services, connecting with large buyers, and monetizing new data and insight propositions.