Improve digital measurement and research.
DMAi for Research Agencies
DMA-Institute Enterprise Solution is recognized as the world leader of advanced and validated digital media and effect measurement. Research Agencies use the DMAi Enterprise solution for three main reasons:
- Ability to offer advanced tracking research propositions (exposed versus non-exposed)
- Ability to offer advanced passive analytics propositions (reach and audience)
- Design new research and analytical products and partnerships
DMA-Institute Enterprise Solution improves Research Agencies’ competitiveness by kick-starting active and passive research products (based on exposed versus non-exposed information). Research companies integrating DMA simply lead the digital communication research ecosystem.