DMAi recertified by ABC for viewability measurement

July, 2018

We’re excited to announce that our viewability measurement technology has received recertification for the third consecutive year, from the UK’s Audit Bureau of Circulations (ABC).

ABC’s certificate verifies that DMAi’s technology is counting viewable desktop impressions in accordance with the JICWEBS Viewability Product Principles.

Simon Redlich, CEO at ABC, said, “We are delighted to verify DMAi against the JICWEBS Viewability Principles. Viewability certification brings reassurance to buyers that the company has met robust, industry-agreed standards. It also shows a commitment to transparency that is essential for the continued growth of trust and confidence within the digital ad trading industry.”

To view DMAi’s new certificate issued by ABC for our desktop viewability measurement, please visit: ABC.